Alfa Hatch is a platform to launch new startup ideas. (Intentionally vague. Sorry) Need some constructive feedback to see if it works/what I could change. Maybe only 3 crack lines in egg instead of 4? Lemme know!

Bravo It's cute, 3 lines seems like it'd be good. The only thing bugging me is the bottom of the A how it bows in, kinda like it was a 0 and accidentally got cut off.

Alfa Yeah I don't think that's resolved well either. I need it to feel like an egg but also an A and don't know where to make that trim or taper.

Delta Maybe you can round all the ends, so less of a cropped off feeling.

Alfa Totally. Those sharp points are what suck. Thanks. All other suggestions welcomed.

Delta A whole egg might not be too bad, could always crack it open more.

Alfa Was worried whole egg would read HOTCH

Hotel I should nog change to much if you close the egg people will trad it as HOTCH, if you leave it like this it stays HATCH

Hotel Read*

Juliett Yeah I agree- round the edges a bit on all corners and youve got a great logo

Alfa Just did it. Looks way better and loses a degree of seriousness if that makes sense

Juliett Yeah, really nice! Repost the final

Mike Nice idea of the egg part of the letter

November I like it, but I first read it as Hotch

Oscar good work!)

Papa I think it just needs the crack to be symmetrical

Quebec Agreed with the crack