Alfa Project im working on

Bravo The hipstery one, bottom left

Charlie The large centered one. Nice type treatment!

Alfa Haha they are all hipster logos i think xD

Charlie They definitely are all hipster logos. :)

Delta Bottom Left

Echo Even though all of the designs are well executed (good balance and hierachy etc) they all lack 'personality/individualism'. What is their buisness target audience? Hipsters? And what makes them better than their competition? To me these designs aren't saying much but that they were designed in 2015-16.:)

Echo I have to add one little thing that i just realized, the space between the Saddlery is a bit too large.

Alfa 👍

Foxtrot Very good

Golf Reduce the spacing between "the" and "saddlery" in the main top logo and logo number 2. I do like the direction of this but feel like it does lack character.

Alfa @golf thx, really looks alot better with less spacing!